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Building a Digital Strategy for Small Businesses

In this part of the Top Latest Business Strategies series by Business Heroes™, we will be looking at Building a Digital Strategy for Small Businesses.

Small businesses often overlook digital strategy building when it comes to their business. However, a comprehensive digital strategy can help take a small business to the next level by leveraging technology and digital media to reach a larger audience.

In order to build a digital strategy, small businesses should first identify their target audience and niche market. This step is necessary to determine what kind of digital content and campaigns will effectively reach the target audience. It is also important to research the competition and compare the available digital marketing strategies that have been used in the past. After these steps have been completed, a small business can start laying out a strategy. 

Once the target audience and strategies are identified, it is important to create a timeline forrelease. This timeline should be determined based on the needs of the target audience and the objectives of the small business. It could include scheduling the release of specific digital marketing campaigns or content, as well as launching social media campaigns or partnerships. 

It is also important to create a budget for a digital strategy. Depending on the size and complexity of the digital strategy, the cost may vary. However, it is important to factor in the cost of tools, manpower and materials needed for the strategy. Additionally, a small business should stay up-to-date with the latest digital trends in order to incorporate the newest developments into their digital strategy. 

Finally, it is important to measure and evaluate the success of the digital strategy. This should include tracking analytics and trends in order to determine what campaigns are most successful and which need improvement. Once a small business has identified what’s working and what’s not, they can adjust their strategy accordingly. 

Overall, putting together a comprehensive digital strategy is critical for success in the online arena. By following the aforementioned steps, small businesses can enhance their online presence and grow their customer base.

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The 6 C’s of Digital Marketing Strategy

In this part of the Top Latest Business Strategies series by Business Heroes™, we will be looking at The 6 C’s of Digital Marketing Strategy.

The world of digital marketing strategy is becoming more and more complex, meaning that marketers must take a step back and evaluate their tactics. The 6 C’s of Digital Marketing Strategy will give you the tools and structure you need to create the perfect plan for your business.

The 6 C’s of Digital Marketing Strategy start with Content. Content is often referred to as the ‘Heartbeat’ of marketing. It consists of text, visuals and audio that is used to engage, educate and influence customers. Quality content should be created regularly to capture the attention of your target audience and position you as an authority in your industry. 

The next C is Connection. Social media is the perfect platform to create relationships with customers and build an online community. Digital marketing strategies should include utilizing the right platforms that best reach your target market, be that Facebook, Instagram, Snapchat, Twitter or other media.

The third C stands for Creative. The ability to stand out, draw attention and win the trust of your target market should be done through creative strategies. This could be done through the use of videos, animations or gamification.

The fourth C, Clarity, is essential in all your communication. Clarity is the ability to ensure that all your messaging is clear and concise and is tailored to the needs of your target audience. 

The fifth C, Companies and Competitors, is to ensure that you are keeping an eye on the competition to learn from and improve upon what others are doing. Knowing the strategy that others in your industry are using is essential to staying ahead of the competition.

Finally, Conversion is the sixth C. This final C is all about ensuring that all of your efforts are leading to an increase sales and ultimately, a return on investment. Through conversion rate optimization, website analytics and other tools, marketers can track and adjust their strategies to ensure that their campaigns are driving the desired outcomes.

The 6 C’s of Digital Marketing Strategy provides the structure and framework necessary to create a successful and sustainable marketing strategy. Understanding and utilizing each C to its fullest potential can help you to stay ahead of the competition, understand your target audience and create content that educates, entertains and drives conversions.